BrewDog targeting Sochi Winter Olympics with “Hello My Name Is Vladimir” beer.
BrewDog co-founders James Watt (on horse) and Martin Dickie promoting "Hello My Name Is Vladimir".
British independent brewery BrewDog has launched a beer protesting against Russia's "gay propaganda" law in the run-up to the Sochi Winter Olympics.
Named "Hello My Name Is Vladimir", the beer's label features artwork of the Russian president wearing lipstick and eye shadow, and carries the slogan "not for gays".
The not-especially publicity-shy brewery said in a blog post: "The sick, twisted legislation brought about in Russia that prevents people from living their true lives is something we didn't want to just sit back and not have an opinion on."
The company says they will be donating 50% of the profits to "charitable organisations that support like minded individuals wishing to express themselves freely without prejudice."